Steel Cod Live!
Recap: Bigger Washers - Do They Actually Waste More Water, or Is That a Misconception?
Anthony, Tom, and Jon wrap up the week by sizing up the realities of bigger-capacity washers. From overloaded cycles to misunderstood efficiency claims, this week’s segments reveal what shoppers aren’t being told—and how to set expectations before they press start.
Bigger Washers
Do They Actually Waste More Water, or Is That a Misconception?
The guys unpack one of the most common customer assumptions: that bigger capacity washers must be wasteful. This week digs into how water usage actually scales, why load size matters, and whether customers are sacrificing efficiency for convenience—or misunderstanding how high-capacity machines really work.
Recap: Gas Dryers - The Clear Winner, or Are We Overlooking Something?
Anthony, Tom, and Jon wrap up the week by cutting through the hype around gas dryers. From confusing performance differences to unexpected install headaches, this week’s clips lay out exactly when gas makes sense—and when it just creates more problems.
Gas Dryers
The Clear Winner, or Are We Overlooking Something?
The team examines whether gas dryers are truly the superior choice—or if there's more to the story. While gas models often carry the perception of better performance and efficiency, the guys dig into the overlooked tradeoffs, install realities, and electric advancements reshaping the conversation. Is gas still king, or are we stuck in an outdated mindset?
Recap: Smart Wash Cycles - A Smarter Way to Do Laundry or Just More Complexity?
Anthony, Tom, and Jon wrap up the week with a clear-eyed look at whether personalized wash cycles actually deliver on their promise. From frustrating menus to cycles that overthink the basics, this week’s clips call out what works, what doesn’t, and why some smart features might need a reset.
Smart Wash Cycles
A Smarter Way to Do Laundry or Just More Complexity?
The team examines whether smart wash cycles benefit the consumer or just add another unnecessary level of complexity to what many believe is a straightforward task.
Recap: Convection Ovens - Why Do Some Cook Better Than Others
Anthony, Tom, and Jon wrap up the week by unpacking one of the most over-promised—and under-explained—features in modern ovens: convection. From uneven cookies to raw chicken to “why does this even exist?” skepticism, this week’s episodes cut through the fan noise to reveal what convection is really supposed to do—and why most people never see the benefits.
Convection Ovens
If They’re All the Same, Why Do Some Cook Better Than Others?
The team crack open the convection conundrum. This week, they break down why some ovens bake perfectly and others flop — even when the badge says “convection.”
Oven Air Fry – A Game-Changer or Just Another Overhyped Feature
Anthony and Jon wrap up the week by cracking open the reality behind built-in oven air fry features. From soggy fries and uneven cooks to mislabeled buttons and missing accessories, this week’s episodes break down what oven air fry really is—and what it absolutely is not.
Oven Air Fry
A Game-Changer or Just Another Overhyped Feature?
The team unpacks the hype behind built-in air fry. This week, they break down what the feature actually does, why it rarely delivers countertop results, and how to make it work if you’re stuck with it.
Premium Appliances – Do They Really Last Longer?
Anthony, Tom, and Jon wrap up the week by confronting a brutal reality in the world of premium appliances: expensive doesn’t always mean durable. From early failures in refrigerators and dishwashers to eye-watering repair costs on high-end washers, this week’s episodes reveal why premium often means better performance—not longer life.
Premium Appliances
Do They Really Last Longer?
The team confront the premium illusion. This week, it’s all about what you’re really buying when you spend more — and why price doesn’t always equal longevity.
Pre-Rinsing Dishes: Necessary or Wasteful?
Anthony, Tom, and Jon wrap up the week with a brutal takedown of one of the most common “good habits” in American kitchens: pre-rinsing. From cloudy glasses to gritty plates to that mysterious dishwasher funk, this week’s episodes uncover how rinsing before you load isn’t just unnecessary—it’s actively making everything worse.
Pre-Rinsing Dishes
A Necessary Step or A Waste of Time?
The team takes on the myth of pre-rinsing. From gritty plates to smelly machines, this week is about how one “helpful” habit quietly wrecks modern dishwashers.
How to Spec the Right Ice Machine
Anthony, Tom, and Jon wrap up a chilling week in undercounter ice education with real talk about the biggest mistakes customers (and sometimes pros) make when choosing ice machines.
Beyond the Bin
How to Spec the Right Ice Machine Every Time
Undercounter ice machines may all look the same—but what’s going on behind the stainless makes or breaks the experience. Anthony and Jon dive into ice type, production cycles, bin design, and why you should never spec a gravity drain. From gourmet cubes to chewable nugget ice, this is the definitive guide to getting the spec—and the ice—right the first time.
Undercounter Wine Week
Anthony and Jon wrap the week on undercounter wine — breaking down why most units fall short, even when the specs look strong. From silent temperature swings to invisible UV damage, this episode uncorks the truth about what really protects wine, and what gets completely overlooked.
Undercounter Wine, Uncorked
What Spec Sheets Don’t Tell You
Wine deserves more than just cold storage — it needs stability, protection, and the right environment. This week, we uncork the truth about undercounter wine units and reveals what most specs fail to mention: how ice clarity, vibration control, humidity management, and UV protection impact every bottle. Whether it’s for collectors or casual hosts, this is the wine education most people never get.
Undercounter Clarity Week: Beverage, Fridge, Drawers
Anthony, Tom, and Jon wrap the week on undercounter refrigeration — tackling the biggest mistakes in kitchen layout, airflow, and storage strategy. From misused beverage centers to drawer regret, this wrap-up shows why “what looks right” is often the wrong call.
Undercounter Clarity
Beverage, Fridge, or Drawers?
Undercounter refrigeration is one of the most misunderstood categories in kitchen design — and this week, we’re clearing it up. From beverage centers used the wrong way to undercounter fridges that fail because of bad installs, this series breaks down the real reasons customers end up disappointed — and how to help them choose the right solution before regret sets in.
Do Food Preservation Claims Hold Up?
Anthony, Tom, and Jon wrap the week on food preservation — tackling why so many fridge claims fall flat and what most sales pros still miss when talking freshness. From fake humidity sliders to misunderstood filtration, this episode breaks down what actually preserves food and how to explain it without losing the customer.
Do Food Preservation Claims Hold Up?
Breaking Down What Actually Preserves... and What Pretends To
This week kicks off our new format — tackling real customer complaints head-on. Jon and Anthony break down what shoppers really mean when they question food preservation, why the claims often fall flat, and how sales pros can steer the conversation with total clarity.
Wrapping Up Ventilation Install Week
This week on Steel Cod Live!, Tom returns to close the loop with Anthony and Jon on Ventilation Install Week — breaking down the biggest lessons, surprises, and questions from the field. They revisit what makes an install truly smooth, which hood designs consistently deliver, and what pros wish they knew before day one.
The Best Hood Can Fail
Why Installation is Everything
A hood with bad ducting is like a sports car stuck in traffic—it won’t go anywhere. Even the most powerful ventilation system can fail if it’s not installed correctly. This week we’re covering the biggest mistakes that kill performance: restrictive ducting, incorrect mounting height, and ignored makeup air requirements. Learn how to spot and prevent these issues before they turn into customer complaints.
The Ventilation Deep Dive: What Matters, What Doesn’t, and How to Sell It
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on one of the most overlooked categories in appliance sales — range hoods. They dive into what actually makes a ventilation system effective, how different brands prioritize performance versus aesthetics, and why most reps are missing the mark when pitching air movement.
Beyond the Blower
What Actually Makes a Range Hood Work
A powerful blower isn’t enough. If your customer thinks CFM is the only thing that matters in a range hood, they’re missing the bigger picture. From filter design to hood size and airflow efficiency, the right setup makes all the difference. This week we break down what actually determines hood performance — and why a well-matched system always beats just chasing the highest CFM number.
Steam Week Wrap-Up: What We Learned, What to Sell
This week on Steel Cod Live!, Anthony and Jon close the loop on steam — breaking down everything we’ve covered across laundry, dishwashers, and ovens. From what steam actually does to where it truly makes a difference, we’re turning product knowledge into real-world selling strategy.
Steam Cycles
A Genuine Cleaning Boost or Just an Extra Selling Point?
Steam isn’t just another setting — it’s a game-changer for cleaning. This week we uncover why steam cycles in laundry, dishwashers, and ovens deliver better stain removal, sanitization, and easier maintenance.
Beyond the Burners: What BTU Ratings Don’t Tell You
This week on Steel Cod Live!, Anthony, Tom, and Jon wrap up the burner performance conversation with a real-world look at BTUs, flame design, and what actually matters at the point of sale. From spec myths to simmer stability, this episode brings the whole week into focus — and gives you the talking points to turn raw numbers into smarter sales.
BTU Ratings
Are We Selling Power or Actual Cooking Performance?
This week we challenge one of the most overused selling points in the appliance industry: BTU output. We’ll unpack what those numbers actually mean (and don’t), explore how burner design affects cooking results, and give you the insights you need to shift the conversation from spec-chasing to real performance.
More Watts, More Sales? Rethinking Induction Power on the Floor
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on induction wattage—and put everything we’ve covered into real-world selling context. From how to explain boost modes without getting buried in specs to helping customers understand sustained power versus short-term heat, we’re showing you how to take the mystery out of induction and turn it into clearer, more confident conversations on the floor.
More Watts, More Power
Or Are We Measuring Induction Power the Wrong Way?
Higher wattage doesn’t always mean better performance — so why do so many customers (and salespeople) assume it does? This week we break down why not all induction cooktops are the same and what truly defines performance.
Making Smart Ovens Make Sense
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on smart ovens—and are putting everything we’ve covered into real-world selling context. From how to explain precision temp control to decoding the difference between guided programs and gimmicks, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Smart Ovens
Do They Actually Make Cooking Easier or Just More Complicated?
Smart ovens promise convenience, precision, and better cooking results, but not every customer is convinced. Some wonder if smart features actually make cooking easier or just add complexity to something that used to be simple. This week we separate gimmicks from game-changers and uncover what truly makes a smart oven worth it.
Dosing Smarter: Wrapping Up Automatic Detergent Dispensers
This week on Steel Cod Live!, Anthony, Tom, and Jon close the loop on automatic detergent dispensers — and are putting everything we’ve covered into real-world selling context. From common objections to in-store talking points, we’ll show you how to take what you’ve learned and turn it into stronger conversations on the floor.
Automatic Detergent Dispensers
Why It’s the Most Important Feature Customers Don’t Know to Look For
Most shoppers overlook detergent dispensers — but how detergent is released can make or break cleaning performance. This week we break down why automatic dispensers aren’t just a convenience, they’re essential. Learn how this one feature impacts results, protects clothes, and prevents long-term issues with both fabric and machines.
The Speed Oven & Steam Oven Breakdown – What Salespeople Are Saying
This week on Steel Cod Live!, Jon, Anthony, and Tom are recapping the week’s hottest topics: speed ovens and steam ovens. We’re diving into how salespeople are approaching these conversations, what’s working, what’s not, and the biggest takeaways from the week.
Speed Ovens vs. Steam Ovens
Why You Should Never Compare Them
You’ve heard the debate—Speed ovens vs. Steam ovens. But here’s the thing: They’re not even designed to do the same job. So why are customers constantly comparing them? This episode reveals why stacking them head-to-head is a huge mistake—and how to guide the conversation the right way.
The Week That Was: Unpacking Counter Depth Refrigerators
Anthony, Tom, and Jon break down everything we covered about counter depth refrigerators: from the features that truly matter to why capacity isn’t the only thing customers should care about. Plus, during The SoundOff, we highlight your best insights from this week’s survey and dive into the Pro Perspective to showcase how you’re handling these conversations on the sales floor.
Counter Depth Refrigerators
Why Capacity Isn't Always King
This week we’re tackling one of the biggest misconceptions customers have about counter depth refrigerators: capacity. While everyone’s focused on storage space, there’s a lot more to consider. We’re breaking down what truly matters when guiding capacity-focused customers and how to steer the conversation toward what really makes a difference.
Washing Machine Cycles
Jon, Anthony and Tom wrap up the week by answering all your burning questions about washing machine cycles!
Washing Machine Cycles
More Than Just a Spin Cycle
Most customers think all washing machines work the same, but cycle selection directly impacts cleaning performance, fabric care, and efficiency. In this episode, we break down how cycles actually work, why most people use them wrong, and how understanding them can transform customer perception—and sales.
Dishwasher Cycles Uncovered
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Dishwasher Cycles Uncovered
The Dirty Truth About Clean Dishes
Customers blindly pick cycles without understanding how modern dishwashers optimize cleaning based on load type. The problem? Salespeople aren’t explaining it either. In this episode, we’ll help you decode dishwasher cycles, educate customers, and prevent post-purchase complaints.
Microwave Myths Exposed
This week Jon, Anthony and Tom talked more about inverter technology -- what it is and what it isn't -- and their earliest microwave memories. Grab your popcorn for this one!
Microwave Myths Exposed
Why They’re Not All the Same
Microwaves are always bought on price — because no one has ever told customers why they shouldn’t. Wattage, sensor cooking, and inverter technology completely change performance. We’re breaking down how these features impact daily use and why selling beyond price is easier than you think.
Heat Pump Dryers
Is the water captured in the closed-loop system of a heat pump dryer actually potable? Find out as Jon, Anthony and Tom discuss that and more in this week's review of heat pump dryers! (Spoiler: it's not potable! Don't drink it!)
Heat Pump Dryers
The Future of Drying or Just Hype?
Most customers don’t know what a heat pump dryer is — let alone why it could be a game-changer for efficiency, fabric care, and energy savings. If you’re not selling them, you’re missing out. We’ll show you exactly how they work and how to make customers see their value — fast.
Oven Settings Decoded
Fans of prop comedy will love our helpful chart for remembering the characteristics of each oven cycle, this week on an all-new Steel Cod Live!
Oven Settings Decoded
What You’re Not Telling Customers
Bake, broil, convection—oven settings aren’t all the same, and neither are the results. Yet most salespeople skip over them, assuming “bake is bake.” It’s not. Learn how oven modes truly impact cooking and why educating customers on heat distribution can drive bigger sales.
The Sound of Silence
What are the tradeoffs between noise and speed when it comes to dishwashers? Is noise-cancelling technology the next step in making your kitchen even quieter? Jon, Anthony and Tom discuss that and more on this week's Steel Cod Live!
The Sound of Silence
Do Dishwasher Sound Ratings Really Matter?
Customers chase the lowest decibel number, but do they really know what it means? In this episode, we expose the myths behind sound ratings, what actually impacts noise levels, and how to shift the focus to what truly matters.