Shows
Worse Results? Or Did Something Else Change?
Jon and Anthony unpack why performance complaints often follow an upgrade to a larger washer. From overloaded drums to mistimed dosing, this episode reveals how user habits, not just machine specs, drive the difference between better efficiency and worse outcomes.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Recap: Gas Dryers - The Clear Winner, or Are We Overlooking Something?
Anthony, Tom, and Jon wrap up the week by cutting through the hype around gas dryers. From confusing performance differences to unexpected install headaches, this week’s clips lay out exactly when gas makes sense—and when it just creates more problems.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Matt Holmes, Vice President of Elica North America
In this episode of Steel Cod Spotlight, Anthony Fors sits down with Matt Holmes, Vice President of Elica North America, to explore what truly sets the brand apart. From long-term peace of mind for consumers to meaningful support for retail teams, Matt shares how Elica appeals to undecided shoppers, collaborates with design professionals, and incorporates feedback from pros in the field. Along the way, he highlights design-forward features that make Elica a favorite in modern kitchens—and even opens up about his dream appliance and the career advice he’d give his younger self.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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