Shows
More Jets, More Cleaning?
Anthony and Jon open the conversation on “more jets = better cleaning” by looking at how that claim shows up in ads and on the floor. What shoppers hear, what sales teams repeat, and why this keeps becoming the comparison point when dishwashers are side-by-side.
The Inside Edge delivers real-time education and critical insights that salespeople can immediately apply to their conversations with customers. It cuts through the clutter and focuses on what matters most—helping retail professionals truly understand products, overcome common misconceptions, and confidently present solutions that resonate with customers.
Top 4 Most Versatile Range Hoods for Installation
This week on Top X, we mention the most installer-friendly range hoods across premium, mid-tier, and budget categories. Whether you’re dealing with complex remodels, tricky ducting, or fast-moving projects, this episode highlights the hoods that deliver clean installs, flexible configurations, and zero headaches.
Top X is your go-to resource for exploring key appliance features across multiple manufacturers — without comparisons or rankings. We provide curated examples to help sales professionals introduce innovative features with confidence. Each episode focuses on specific technologies — such as advanced drying systems, smart cooking modes, or specialized wash cycles — highlighting where these innovations can be found without overwhelming side-by-side comparisons. Top X equips you with the knowledge to start meaningful conversations and guide customers toward the right appliances for their needs.
Recap: Fridge Door Ice and Water Dispensers
Anthony, Tom, and Jon wrap up the week that was in fridge door ice and water dispensers, unpacking the objections, the positioning, and the sales strategies that work best.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
Stuart Stone, Chief Commercial Officer at The Royal Green Companies
With experience on both the manufacturer and dealer sides of the appliance industry, Stuart Stone, Chief Commercial Officer of The Royal Green Companies, brings a rare, 360° perspective to what makes this business tick. In this episode, Stuart and Anthony dive into what separates good salespeople and representatives from great ones — from building long-term relationships in a constantly changing industry to turning challenges in the showroom and in the field into opportunities for growth.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
Basic and Advanced Features
