December 2025, Week 3
Appliance Objections: It's Just a Refrigerator
Struggling with customers who say, “It’s just a refrigerator”? In this video, Jon shares a simple sales strategy that turns price objections into real value based conversations. Learn how to ask the one question that reveals a shopper’s true needs and how to connect refrigerator features to everyday lifestyle benefits. Perfect for appliance sales pros looking to boost conversions and sell premium refrigerators with confidence.
Steel Cod Live!: Edition 41
This week, the guys close out ’25 with a look at two compact appliances you should absolutely be paying attention to — one from GE Profile and one from Frigidaire — and what they really mean for the sales floor. Also this week’s Steel Cod Standout, spotlighting a sleeper hit from Kalamazoo Gourmet and why it deserves far more attention than it’s getting. Happy Holidays from all of us at Steel Cod — see you in the new year.