
Edition 41
This week, the guys close out ’25 with a look at two compact appliances you should absolutely be paying attention to — one from GE Profile and one from Frigidaire — and what they really mean for the sales floor. Also this week’s Steel Cod Standout, spotlighting a sleeper hit from Kalamazoo Gourmet and why it deserves far more attention than it’s getting. Happy Holidays from all of us at Steel Cod — see you in the new year.
Throughout the week, we gather questions from salespeople from The Inside Edge airings. Then, every Friday, we go live to answer those questions in real-time. This approach ensures that the most relevant topics are addressed, providing actionable answers and deepening the learning experience. By tuning in to Steel Cod Live!, salespeople gain clarity on key points and walk away with enhanced confidence in their knowledge.
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December 2025, Week 3
Appliance Objections: It's Just a Refrigerator
Struggling with customers who say, “It’s just a refrigerator”? In this video, Jon shares a simple sales strategy that turns price objections into real value based conversations. Learn how to ask the one question that reveals a shopper’s true needs and how to connect refrigerator features to everyday lifestyle benefits. Perfect for appliance sales pros looking to boost conversions and sell premium refrigerators with confidence.
Steel Cod Live!: Edition 41
This week, the guys close out ’25 with a look at two compact appliances you should absolutely be paying attention to — one from GE Profile and one from Frigidaire — and what they really mean for the sales floor. Also this week’s Steel Cod Standout, spotlighting a sleeper hit from Kalamazoo Gourmet and why it deserves far more attention than it’s getting. Happy Holidays from all of us at Steel Cod — see you in the new year.