It's Just a Refrigerator
Struggling with customers who say, “It’s just a refrigerator”? In this video, Jon shares a simple sales strategy that turns price objections into real value based conversations. Learn how to ask the one question that reveals a shopper’s true needs and how to connect refrigerator features to everyday lifestyle benefits. Perfect for appliance sales pros looking to boost conversions and sell premium refrigerators with confidence.
In Appliance Objections Anthony brings the most common objections heard on the sales floor, and Jon breaks them down with clear, practical answers. Every objection comes with three takeaways you can use immediately to control the conversation, build confidence, and move the sale forward. No scripts, no jargon — just real-world appliance logic retailers can apply on the floor the same day.
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December 2025, Week 3
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Appliance Objections: It's Just a Refrigerator
Struggling with customers who say, “It’s just a refrigerator”? In this video, Jon shares a simple sales strategy that turns price objections into real value based conversations. Learn how to ask the one question that reveals a shopper’s true needs and how to connect refrigerator features to everyday lifestyle benefits. Perfect for appliance sales pros looking to boost conversions and sell premium refrigerators with confidence.
Steel Cod Live!: Edition 41
This week, the guys close out ’25 with a look at two compact appliances you should absolutely be paying attention to — one from GE Profile and one from Frigidaire — and what they really mean for the sales floor. Also this week’s Steel Cod Standout, spotlighting a sleeper hit from Kalamazoo Gourmet and why it deserves far more attention than it’s getting. Happy Holidays from all of us at Steel Cod — see you in the new year.