Matt Holmes, Vice President of Elica North America
In this episode of Steel Cod Spotlight, Anthony Fors sits down with Matt Holmes, Vice President of Elica North America, to explore what truly sets the brand apart. From long-term peace of mind for consumers to meaningful support for retail teams, Matt shares how Elica appeals to undecided shoppers, collaborates with design professionals, and incorporates feedback from pros in the field. Along the way, he highlights design-forward features that make Elica a favorite in modern kitchens—and even opens up about his dream appliance and the career advice he’d give his younger self.

Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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Matt Holmes
Vice President of Elica North America
Steel Cod Spotlight: Matt Holmes, Vice President of Elica North America
In this episode of Steel Cod Spotlight, Anthony Fors sits down with Matt Holmes, Vice President of Elica North America, to explore what truly sets the brand apart. From long-term peace of mind for consumers to meaningful support for retail teams, Matt shares how Elica appeals to undecided shoppers, collaborates with design professionals, and incorporates feedback from pros in the field. Along the way, he highlights design-forward features that make Elica a favorite in modern kitchens—and even opens up about his dream appliance and the career advice he’d give his younger self.