Stephan Byns, Director of Sales for Midland Appliance
In this episode of Steel Cod Spotlight, Anthony Fors sits down with Stephan Byns, Director of Sales at Midland Appliance, for a wide-ranging conversation on what drives real success in the appliance industry. From showroom strategy to post-sale relationships, Stephan shares hard-earned insights for salespeople, field pros, manufacturer reps, consumers, and design influencers alike. Whether you’re guiding a customer, supporting a brand, or planning a kitchen, this episode delivers practical takeaways on building trust, avoiding costly mistakes, and adding real value at every stage of the process.
Plus, Stephan drops a hot take: laundry stylers might be one of the most underrated appliances out there.
Steel Cod Spotlight is a one-on-one interview series featuring real conversations with the people who power the appliance industry and the trades that support it. From seasoned sales pros and service techs to designers, manufacturers, and thought leaders, each episode brings forward insights, stories, and hard-earned lessons tailored to five key audiences: consumers, dealers, pre-sale influencers, appliance pros, and manufacturers. Whether you're in the showroom, on the job site, or behind the product, this show is for you.
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Stephan Byns
Director of Sales, Midland Appliance
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Steel Cod Spotlight: Stephan Byns, Director of Sales for Midland Appliance
In this episode of Steel Cod Spotlight, Anthony Fors sits down with Stephan Byns, Director of Sales at Midland Appliance, for a wide-ranging conversation on what drives real success in the appliance industry. From showroom strategy to post-sale relationships, Stephan shares hard-earned insights for salespeople, field pros, manufacturer reps, consumers, and design influencers alike. Whether you’re guiding a customer, supporting a brand, or planning a kitchen, this episode delivers practical takeaways on building trust, avoiding costly mistakes, and adding real value at every stage of the process.
Plus, Stephan drops a hot take: laundry stylers might be one of the most underrated appliances out there.